REINVENTING COFFEE FROM THE GROUNDS UP - OUR STORY

                                  

In October of 2016 Nicky & Luke set off to celebrate their 10th Wedding anniversary, unbeknownst to them that trip was to have some life defining moments in it. The main one was their introduction to the delicious but strange beverage of Nitro and Cold Brew Coffee.

Upon further investigation to this coffee that magically appeared through the head of a beer tap it was discovered that it was cold brewed coffee and although new to them it certainly wasn’t new to the deep café culture that was San Francisco. It didn’t take Luke long before he was downing 3 or 4 of these life changing beverages. As the journey across the USA continued the first thing they looked for was the Local Cold Brew Spot. After sampling the different tastes across California and into Las Vegas, it was decided that the best version of this elixir had been discovered  at a Brazilian Café where Luke and Nicky enjoyed there morning Acai bowls daily. The addiction was real!

When they returned back to Australia after the jetlag had settled Luke needed to fuel his body with some of this cold brew that he had become accustomed too. After much investigation he was shocked to find that there was none easily available for him to access. So he did the next best thing and set out to make his own. After many attempts some successful some not so much he reached something he was semi happy with. More research followed and methods explored. Due to the best cold brew he had experienced coming from a Brazilian Café it seemed like a logical progression, that is where the beans should originate for Luke’s homemade version.

One morning there was a knock at the door and it was Luke and Nicky`s neighbour who had come down to ask for something, however was overcome with the powerful smell of freshly ground coffee and immediately demanded a taste, after first sip his initial response was YOU NEED TO SELL THIS. Luke who is never short of an entrepreneurial venture was around the idea and to his surprise so did Nicky. Just like that, THAT COLD STUFF was born.

Nicky who has two university degrees and a career that spanned over ten years in the government was having a tough time getting back into the work force after the time of from caring for their young family.

Luke who works FIFO after spending 13 years in the Military has had enough of working away and missing out on important moments in his daughters lives has been chasing the dream with various ventures. It all felt right and the stars aligned.

Both Luke and Nicky have been on their own personal journey with weight loss, Luke at his heaviest was 152kgs and has since lost 60kgs since the birth of their first daughter. Nicky has also lost a whopping 30kgs since that birth. It was without saying that their new product had to be a healthy one. So with That Cold Stuff they have ensured that it is safe to use across any diet for any competition or lifestyle. THAT COLD STUFF is gluten free, dairy free, sugar free, preservative free, suitable for paleo diets, keto diets, Atkins diets. Let’s cut the shit, to sum it up it is suitable for LIFE.  

Initially the product was going to be a RTD but being a tough market to crack they decided after further research to go down the path of a concentrate, and boy wasn’t that the best thing they could of done, being THAT COLD STUFF is a concentrate it simply means it is much more versatile for the consumer to enjoy anyway they desire. Check out our IG for a few cheeky suggestions.

Well this pretty much sums up the story of THAT COLD STUFF so far. In short we are a small local business who is reinventing coffee from the grounds up. Join us and become part two of our Story.

 

 

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